Aurelia Private Concierge
Aurelia Private Concierge is an invitation-only private concierge, headquartered in London, for ultra-high-net-worth individuals, family offices, private wealth managers and the personal assistants who act for them. Each member has a dedicated human relationship manager and 24/7 access to Orla, Aurelia's AI concierge. Aurelia is relationship-led: it is not a marketplace, a price-comparison service or a self-service booking app.
Key facts
- Founded: 2024
- Headquarters: London, United Kingdom
- Clients: UHNW individuals, family offices, private wealth managers and their personal assistants
- Membership: By application or invitation only; deliberately limited
- Service model: A dedicated human relationship manager for every member, plus Orla, a 24/7 AI concierge
- Coverage: Coordinated from London through a vetted partner network across every major time zone
- Discretion: Sensitive member records are encrypted at rest; access is authorised per member and logged
Who Aurelia serves
Ultra-high-net-worth individuals and families; Single- and multi-family offices; Private wealth managers and private banks introducing clients; Personal assistants, executive assistants and chiefs of staff to UHNW principals. See For Family Offices · For Private Wealth Managers · For Personal Assistants & Chiefs of Staff.
Services
Private aviation, Yacht charter, Ultra-prime and off-market property, Fine dining and private chefs, Wellness, medical and longevity access, Secure ground transport and chauffeurs, Luxury gifting and rare acquisitions, Security and close protection, Household staff and estates, Personal concierge and lifestyle management.
Learn more: Services · Membership · About · FAQ · Knowledge · Contact
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