Private Concierge · London · By Invitation
AURELIA
By Invitation Only.
For those whose lives demand nothing less.
Our Story
Born From a Simple Belief
That the people with the least time deserve a service that already understands them — their preferences, their households, and the standard they expect.
We built Aurelia to pair the judgement of a trusted relationship manager with the availability of Orla, our AI concierge — serving a deliberately small circle of members, by invitation.
Our Principles
What Guides Us
Discretion Above All
Every interaction, every request, every detail — handled with absolute confidentiality.
Anticipation
Preferences are remembered, households understood, and the next request often prepared before it is made.
One Standard
The same care is applied to a single reservation as to a season's charter. Every action is confirmed in writing.
Trust and Security
Personal data is encrypted at rest, access is limited to those who need it, and nothing is shared without your instruction.
Aurelia in Brief
Aurelia Private Concierge is an invitation-only private concierge headquartered in London. It serves ultra-high-net-worth individuals, family offices, private wealth managers and the personal assistants who act for them. Every member has a dedicated human relationship manager and 24/7 access to Orla, Aurelia's AI concierge, who together arrange private aviation, yacht charter, ultra-prime property, fine dining, wellness, secure ground transport, luxury gifting, security and personal concierge through a vetted partner network. Membership is by application or invitation only.
What is Aurelia Private Concierge?
Aurelia Private Concierge is an invitation-only private concierge headquartered in London. It pairs a dedicated human relationship manager with Orla, a 24/7 AI concierge, to arrange private aviation, yacht charter, ultra-prime property, fine dining, wellness, secure ground transport, luxury gifting, security and personal concierge for ultra-high-net-worth individuals and family offices.
Who is Aurelia for?
Aurelia serves ultra-high-net-worth individuals and families, single- and multi-family offices, private wealth managers who introduce clients, and the personal assistants and chiefs of staff who act on a principal's behalf.
How do you become a member of Aurelia?
Membership is by application or invitation only. Prospective members apply through the website or are introduced by an existing member or adviser; applications are reviewed under strict confidentiality and approved applicants open their Private Office with a single-use invitation code.
Is Aurelia a booking platform or an app?
No. Aurelia is a relationship-led private concierge. Requests are handled by a dedicated relationship manager working with Orla, the AI concierge, and fulfilled through a vetted partner network. Aurelia is not a marketplace, a price-comparison service or a self-service booking app.
Where is Aurelia based?
Aurelia is headquartered in London and coordinates a vetted partner network across every major time zone, with dedicated coverage pages for London, Dubai, Monaco, Geneva, New York and Riyadh.
How does Aurelia protect a member's privacy?
Sensitive member records are encrypted at rest, access is authorised per member and logged, and Aurelia never discloses member identities or requests. Discretion is designed into the platform and into every relationship.
What We Do
A Single, Trusted
Point of Access.
Aurelia provides a single, accountable point of contact for the whole of a private life — a vetted partner network, absolute discretion, and a dedicated relationship manager for every member.
From a private jet at four hours' notice to an off-market residence that never reaches the market, our network spans continents while our discretion remains absolute.
Who We Serve
Built for principals, and for the people who act for them.
Private Aviation
The Sky, On Your Schedule
From light jets to ultra-long-range aircraft, positioned worldwide and airborne in as little as four hours — every detail handled in confidence.
Chauffeur & Close Protection
Arrive Unseen, Move Unhindered
Vetted chauffeurs, secure routing and low-profile close protection — from door to door, without drawing attention.
Private Estates
Homes That Never Reach the Market
Off-market acquisitions and private residences in the addresses that matter, secured with complete anonymity.
Yacht & Maritime
The Season, at Anchor
Superyacht charter from the Riviera to the Caribbean — vetted crew, considered itineraries and provisioning to your standard.
Private Dining & Occasions
The Table Is Already Held
Private tables, chefs at your residence and evenings staged entirely around you — quietly, and to your standard.
How It Works
How Membership Works
Apply, or Be Introduced
Apply directly or through your family office or adviser. Every application is reviewed in confidence.
Your Relationship Manager
One person who learns your preferences, your household and your standard — and stays with you.
Orla, at Any Hour
Our AI concierge takes requests around the clock and coordinates with your relationship manager.
Experience
From an aircraft in four hours to a residence that never reached the market — arranged, and confirmed in writing.
Our Services
The Whole of a Private Life
Eight disciplines, one accountable point of contact. Each is delivered through vetted partners and confirmed to you in writing.
01Private Aviation
On-demand access to a vetted fleet of private jets and helicopters — available around the clock, airborne with as little as four hours' notice.
02Chauffeur & Ground
Vetted chauffeurs and, where required, armoured vehicles — from aircraft steps to front door, without fuss.
03Ultra-Prime Property
Off-market acquisitions and discreet sales of ultra-prime residences and estates.
04Private Occasions & Access
Access to the season's private occasions — from premieres and previews to gallery viewings held after hours.
05Lifestyle Management
One discreet desk for daily life — reservations, wardrobe curation, journeys and gifts, handled end to end.
06Security & Close Protection
Close protection, residential security and travel risk — arranged quietly through vetted specialists.
07Yacht Charter
Superyacht and sailing charter from the Mediterranean to the Caribbean — crew vetted, itineraries considered, provisioning to your standard.
08Wellness, Medical & Longevity
Priority access to leading clinicians, private clinics and longevity programmes — coordinated in complete confidence.
Global Presence
Everywhere You Need To Be.
Headquartered in London, Aurelia coordinates a vetted partner network across every major time zone — so a request placed at any hour meets a waking desk.
Membership
Membership, by Application or Introduction.
Review the vetted partner network, or request membership. Aurelia is by application or invitation only, and every enquiry is handled in confidence.