Question 1

What is Aurelia Private Concierge?

Accepted Answer

Aurelia Private Concierge is an invitation-only private concierge headquartered in London. It pairs a dedicated human relationship manager with Orla, a 24/7 AI concierge, to arrange private aviation, yacht charter, ultra-prime property, fine dining, wellness, secure ground transport, luxury gifting, security and personal concierge for ultra-high-net-worth individuals and family offices.

Question 2

Who does Aurelia serve?

Accepted Answer

Ultra-high-net-worth individuals and families, single- and multi-family offices, private wealth managers and private banks who introduce clients, and the personal assistants, executive assistants and chiefs of staff who act on a principal's behalf.

Question 3

Is Aurelia invitation-only, and how do I become a member?

Accepted Answer

Yes. Membership is by application or invitation only. Prospective members apply through the website or are introduced by an existing member or adviser. Applications are reviewed under strict confidentiality; approved applicants open their Private Office with a single-use invitation code.

Question 4

What does Aurelia membership cost?

Accepted Answer

Obsidian is £25,000 a year and Onyx is £75,000 a year, billed annually plus applicable VAT. Luminary is by invitation and priced individually. Final terms are tailored to each member.

Question 5

What services does Aurelia arrange?

Accepted Answer

Private aviation, yacht charter, ultra-prime and off-market property, fine dining and private chefs, wellness and medical access, secure ground transport and chauffeurs, luxury gifting and rare acquisitions, security and close protection, household staff and estates, and family-office coordination.

Question 6

Where is Aurelia based, and where does it operate?

Accepted Answer

Aurelia is headquartered in London and coordinates a vetted partner network across every major time zone. Dedicated coverage pages describe how Aurelia works in London, Dubai, Monaco, Geneva, New York and Riyadh.

Question 7

What is Orla?

Accepted Answer

Orla is Aurelia's AI concierge, available to members 24 hours a day. Orla takes requests, draws on each member's confidential preference dossier, coordinates with the member's human relationship manager and closes every actionable exchange with a written summary of actions. Orla never discloses confidential member data.

Question 8

Can Aurelia arrange a private jet on short notice?

Accepted Answer

Yes. Subject to aircraft and crew availability, Aurelia can position an aircraft and have a member airborne in as little as four hours, from light jets to ultra-long-range aircraft, with ground coordination at both ends.

Question 9

Does Aurelia provide security and close protection?

Accepted Answer

Aurelia coordinates close protection, secure ground transport with advance routing, residential and event security and travel-risk assessment through vetted security operators, kept low-profile and discreet.

Question 10

Does Aurelia work with family offices and wealth managers?

Accepted Answer

Yes. Aurelia acts as a discreet lifestyle and operations extension of a family office, and works with private wealth managers and private banks who wish to introduce clients to a concierge that respects confidentiality and professional boundaries. Aurelia does not provide financial, legal or tax advice.

Question 11

Can a personal assistant or chief of staff use Aurelia on a principal's behalf?

Accepted Answer

Yes. With the member's authorisation, an assistant or chief of staff can act as the day-to-day point of contact. Instructions are checked against the principal's standing preferences and every action is summarised back in writing.

Question 12

How is my privacy protected?

Accepted Answer

Discretion is absolute. Sensitive member records are encrypted at rest, access is authorised per member and logged, and Aurelia never discloses member identities or requests. Where lawful, transactions can be arranged with anonymity.

Question 13

Is Aurelia a marketplace or booking app?

Accepted Answer

No. Aurelia is a relationship-led private concierge with a vetted partner network. It does not offer price comparison, promotional inventory or self-service booking; every request is owned by a named relationship manager.

Questions, Answered

Membership, by Application or Introduction.