Our Story
A private office for the world's most private lives
Aurelia Private Concierge is an invitation-only private concierge, headquartered in London, for ultra-high-net-worth individuals, family offices, private wealth managers and the personal assistants who act for them.
We pair a dedicated human relationship manager with Orla, a 24/7 AI concierge. The result is instant availability with deep expertise: private aviation, yacht charter, ultra-prime and off-market property, fine dining, wellness, secure ground transport, luxury gifting, security and personal concierge — handled with the confidentiality of a private bank, through a vetted partner network rather than a marketplace.
A letter from the Founder
Written for the few who will read it
Aurelia began with a simple observation: the people with the most to protect are often the least well served by the industry built around them. Too much noise, too many hands, too little discretion.
We set out to build a private office that behaves the way a trusted family adviser does — quietly, precisely, and with the long view in mind. Every request is handled by a small team who know your name and your standards, and who answer for the outcome personally.
Membership is granted by application or invitation, and we keep our numbers deliberately small. If that approach speaks to you, I would be glad to make your acquaintance.
With my regards,
Tyrone Mitchell · Founder, Aurelia Private Concierge
Headquarters
London
Global headquarters
Membership is by application or invitation
Discretion begins with selectivity. We accept a limited number of principals each year.
Common Questions
Aurelia is an independent, invitation-only private concierge founded in 2024 and headquartered in London. It serves ultra-high-net-worth individuals, family offices, private wealth managers and their personal assistants across private aviation, yachts, ultra-prime property, security, wellness and lifestyle — with the confidentiality of a private bank.
When was Aurelia founded and where is it based?
Aurelia was founded in 2024 and is headquartered in London, coordinating a vetted partner network across every major time zone.
How many members does Aurelia accept?
Membership is deliberately limited. Aurelia accepts a small number of principals each year, strictly by application or invitation.
What does an Aurelia membership include?
Every membership includes a dedicated human relationship manager and 24/7 access to Orla, the AI concierge, across private aviation, yachts, property, dining, wellness, security, gifting and personal concierge.
How is Aurelia different from a booking platform?
Aurelia is relationship-led. A named relationship manager owns every request and fulfils it through a vetted partner network; there is no marketplace, price comparison or self-service booking. Orla, the AI concierge, adds 24/7 availability without replacing the human relationship.