For Personal Assistants & Chiefs of Staff
For Personal Assistants and Chiefs of Staff
The people who run a principal's life carry the detail no one else sees: a departure moved by two hours, a table that must be held, a gift that has to arrive before the principal does. Aurelia is built to take that weight without taking the relationship.
With the principal's authorisation, an assistant or chief of staff works directly with the member's relationship manager and with Orla, Aurelia's 24/7 AI concierge. Instructions are checked against the principal's standing preferences, executed through a vetted partner network and confirmed back in writing.
One place for every request
Private aviation, secure ground transport, dining, residences, gifting, wellness and security are placed with one relationship manager rather than a dozen suppliers.
Preferences held once
Seating, aircraft, dietary, hotel, chauffeur and privacy preferences are recorded in the principal's confidential dossier so they never need to be repeated.
Written confirmation, every time
Orla closes each actionable exchange with a summary of actions, so the assistant has a record of exactly what has been arranged and by whom.
Available at any hour
Orla responds immediately, 24 hours a day; a human relationship manager takes over anything complex, sensitive or high-value.
Membership is by application or invitation
Request an introduction on your principal's behalf, or enquire about membership directly. Every note is reviewed under strict confidentiality.
Further Reading · The Journal
How Does a Chief of Staff Work With a Private Concierge?
Authorisation, preferences recorded once, plain-language briefs and written confirmation of every action.
For Personal Assistants & Chiefs of Staff · Introductions
Request an Introduction
If your principal may benefit from Aurelia, tell us a little about your role and what they are likely to need. We respond to you directly and keep everything in confidence.
- Only a first name or initials and a city for your principal — nothing more at this stage.
- A response within one business day, by the method you prefer.
- Held under the same confidentiality as a membership application.
For Personal Assistants & Chiefs of Staff — Answers
Aurelia is an invitation-only private concierge that works with personal assistants, executive assistants and chiefs of staff as the authorised point of contact for an ultra-high-net-worth principal. One relationship manager, working with Orla, the 24/7 AI concierge, executes aviation, ground transport, dining, residences, gifting, wellness and security requests against the principal's recorded preferences and confirms every action in writing.
Can a personal assistant place requests on a principal's behalf?
Yes. With the member's authorisation, an assistant or chief of staff acts as the day-to-day point of contact and works directly with the relationship manager and Orla.
How does Aurelia avoid mistakes with a principal's preferences?
Preferences and standing instructions are recorded once in the principal's confidential dossier and applied to every request; Orla never re-asks for information already captured.
Will I have a record of what was arranged?
Yes. Orla closes each actionable exchange with a written summary of actions, and the relationship manager confirms complex arrangements in writing.
Is Aurelia available outside office hours?
Yes. Orla is available 24 hours a day and the partner network spans every major time zone, so a request placed at any hour meets a waking desk.
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